Snapshot
Client: Bella Luccie’s House
Industry: Hair & Beauty Services
Location: Paris, France
Stage: Growth foundation (Post-relaunch phase)
Services: Buyer Journey Design, UX Copywriting, Service Clarity Audit
Tools Used: Instagram, BioSite, Framer, Cal, Canva
The Challenge
Unclear booking flow (DMs, last-minute questions, misunderstandings)
No defined intake process or consultation step
Repeated miscommunications around lace prep, delays, rules
Professional brand image not reflected in online journey
Lack of automation or guided experience
What We Did
We turned her Instagram + bio.site into a mini funnel that is focused, simple, and designed for clarity.
Every step of the journey was now intentional: from consultation to booking, to service delivery and follow-up.
Key Actions
✅ Rewrote Instagram bio and stories to reflect her voice, her standards, and her expertise
✅ Designed and structured the bio.site as a guided journey (Consult → Book → Shop → Info)
✅ Introduced a mandatory free consultation to pre-qualify clients and improve alignment
✅ Wrote clear policies (lateness, deposit, communication, cancellations, international clients)
✅ Created a full set of micro-content: service descriptions, tone guide, FAQs, client tips
✅ Built a transparent service experience that values both the client’s time and the stylist’s work
Results
A clear, no-stress booking path
Fewer repetitive questions and back-and-forths
Stronger trust from new and returning clients
A more premium, organized brand experience
Readiness for the next stage: product sales + automation
What’s Next
Bella Luccie's House now has a polished, client-friendly digital presence that mirrors the care she puts into every install.
We're now prepping her boutique launch and client education content so her service and her store both work smarter, not harder.
Check the IG ➡️
