Snapshot
Client: Haute Univers (internal project)
Industry: Beauty, Wellness & Lifestyle Platform
Location: Digital / Global
Stage: Brand & system launch
Services: Brand System Architecture, Content Strategy, Funnel Setup, eCommerce Design, Tech Stack Setup
Tools Used: Canva, Pinterest, Shopify, Framer (v2), Google Drive, Instagram, ManyChat, Brevo, Cookiebot, Google Analytics
The Challenge
No centralized home for the brand’s philosophy, resources, or product offers
Scattered content and identity between multiple ideas (Haute Yourself, Glow Up, etc.)
No structure to turn curiosity into trust, and trust into action
A need for clarity, credibility, and conversion
Desire to create a premium experience while staying lean and independent
What We Did
We positioned the new brand Haute Univers as the gateway to a new kind of beauty and self-elevation experience clean, smart, elegant.
The site combines brand clarity (which is now hidden but shows a red landing page), strategic tech choices, and an aligned content flow to turn a vision into a movement.
Key Actions:
Designed a minimal, elevated brand system aligned with luxury & impact
Wrote the website to reflect founder values, strengths, and positioning
Built a flexible Framer site optimized for clarity, storytelling, and SEO/GEO
Integrated Instagram + Pinterest content strategy to fuel traffic
Set up basic newsletter flows for future CRM growth
Structured the future e-commerce & content hub to scale smoothly
Added product storytelling blocks to highlight upcoming beauty rituals & kits
Results
A digital home and landing page for email collection that reflects the brand’s full ambition
SEO-optimized, scalable, and conversion-ready
Clear storytelling, journey flow, and systems thinking built-in
Elegant design and ethical infrastructure from day one
Positioned as a future-ready studio for beauty, identity, and lifestyle transformation
What’s Next
Haute Univers is preparing to launch its first product packs and build its email list with premium, useful content. The next step includes social growth and community activation.
