Snapshot
Client: Makeovers by HSM
Industry: Beauty & Personal Care
Location: Paris, France
Stage: Solo business relaunch
Services: ReLaunch Pack, UX & Automation Setup, Branding Refresh
Tools Used: Google Drive, Fresha Instagram, Custom email, shopify, Webstudio, Hubspot
The Story
HSM is a certified professional makeup artist and hairstylist based in Paris. After years of relying on word-of-mouth, she knew it was time to take her business online but tech wasn’t her thing, and she felt overwhelmed by where to start.
She wanted more visibility, better client management, and the ability to grow without losing the personal, warm experience that defines her service.
The Challenge
No website, booking system, or digital presence
Everything managed through WhatsApp and memory
Tech fears and burnout from trying to “do it all”
Lack of structure and clarity on how to grow
No space to showcase her talent and client love
What We Did
We started with deep listening understanding her ideal clients, pain points, and what she envisioned but hadn’t voiced out loud.
Then we co-created a light, privacy-respecting digital setup designed for her real habits. Clarity over complexity, always.
Key Actions:
Brand refresh and color palette
Smart “link-in-bio” setup (no full website needed)
Booking and intake form via Fresha
WhatsApp Business automation + templates
Metrics setup to track leads and conversions
Secure file organization/email setup via Google Drive
Website building including e-commerce
Clear documentation and roadmap
Results
Fully independent and in control of her bookings
Less back-and-forth, more clarity and flow
Clients understand her services instantly
Revived confidence and pride in her brand
Ready to grow into a salon with solid systems in place
What’s Next
We’re already mapping her next chapter building toward her dream salon, with a digital and operational foundation that’s already doing the work.
Check the website ➡️
