Snapshot
Client: Bella Luccie’s House
Industry: Hair & Beauty Services
Location: Paris, FranceStage: Side hustle / solopreneur relaunch
Services: (Re)Launch Pack, Client Journey Audit, Local Visibility Boost
Tools Used: Instagram, Google Drive, Canva, ManyChat, Brevo, Shopify, Framer, Cal, BioSite
The Challenge
Unclear offer and inconsistent communication
No online calendar or booking form
Outdated and unused website on Wordpress
No structure for handling new client inquiries
Limited visibility beyond personal network
Digital tools felt overwhelming or “too much”
What We Did
We focused on simplicity, clarity, and confidence. We mapped her services into a strong, client-facing offer and set up lightweight but effective tools she could manage herself.
The goal: make her feel empowered not dependent on tech she doesn’t control.
Key Actions:
Defined a clear service menu with transparent pricing
Created a lightweight “mini funnel” using Instagram and WhatsApp
Designed a booking and intake flow using Google Forms + calendar sync
Updated branding visuals using Canva templates
Set up Notion to track clients, leads, and service history
Installed basic CRM & inbox automation via HubSpot
Results
Clear offer with a confident brand identity
Simplified client booking & intake system
Automated follow-ups via WhatsApp and email
Better visibility on Instagram and local search
Motivation to keep growing with the right systems in place
What’s Next
We’re supporting Bella as she expands her content, builds her reputation, and prepares to rent her own space. She now has a scalable base and a renewed sense of control. She's getting ready to complete her boutique and collect emails. We're waiting for her to handle her Instagram so we can add customer service automation with ManyChat
